2014 Ad Analyses: From Campaigns in Texas, California, and Alaska

DeMaio AdNew PARC analyses from the dynamic gubernatorial race in Texas the focuses on a Wendy Davis spot and from Texans for Greg Abbott. Another analysis addresses an ad from a hotly contested congressional race in California featuring Carl DeMaio (left). Another analysis comes from the competitive Senate campaign in Alaska that discusses an ad by Republican Dan Sullivan. And finally, an analysis from Kansas’s gubernatorial campaign.

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More PARC Analyses from the 2014 Campaign

New PARC analyses of the ads from the 2014 midterm elections are now available. Two analyses from the highly competitive Senate race in Kentucky include discussions of an ad from Alison Lundergan Grimes highlighting her abilities as a skeet shooter and an independent ad from VoteVets Action Fund attacking Mitch McConnell. Another analysis examines the now famous ad from Joni Ernst in Iowa (right) that highlights her personal history as a pig farmer.

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First PARC Analyses for 2014

election2014Election Day 2014 is just around the corner and PARC analysts are analyzing and discussing ads from campaigns across the country. Now posted are new analysis of an ad from the U.S. Senate campaign in Colorado, an analysis of an ad from the gubernatorial campaign in Pennsylvania, and an analysis of an ad from “the Brad Pitt” of politics, Stewart Mills from Minnesota.

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New PARC Analyses

As the 2012 presidential election comes to a close, PARC analysts continue to analyze and discuss ads from the campaign. Now posted are analyses of two recent spots from the Obama campaign on education and Governor Romney’s record as a venture capitalist. Also posted are new analyses of a parody spot from Funny or Die and a anti-Obama spot from the group Campaign for American Values.

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First PARC Ad Analyses of ’12

The first analyses from the Political Advertising Resource Center for the 2012 presidential election are now available. The new postings include an analysis of an ad from President Obama defending his energy record by Yvonne Slosarski, an analysis of an a positive Mitt Romney ad about “growing up” in Michigan by Jade Olson, an analysis of a negative spot from Rick Santorum authored by Jessica Lu, and an analysis of a Ron Paul commercial by Elia Powers.

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Attacking Newt

Newt Gingrich’s surge in the Republican polls this late in the primary season seems to have his competitors concerned–and that means the negative ads are starting to appear. For Ron Paul, Newt is a “hypocrite” in this ad:

Rick Perry lumps Mitt Romney, Newt Gingrich, and President Obama together as all consistent supporters of mandated health care:

Gingrich’s response is a very conventional one. Candidates facing attack typically respond with the standard “all the others are busy attacking–I want to solve America’s problems.”

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“Morning Again” from Newt Gingrich

New ad(s) from Newt Gingrich–the emerging frontrunner in the 2012 Republican nomination contest. The ad capitalizes on a fundamental tenet of campaigning–the more optimistic candidate usually wins.

What’s also interesting is how the ad employs different soundtracks in different versions. The above version (posted on YouTube and used by the NYT in its column on the ad) uses music from the motion picture Rudy, evoking the emotions stirred by that film–an underdog tale of a undersized kid from the wrong-side of the tracks who gets to play football for Notre Dame. But the version posted on the Gingrich Web site uses different music. Whichever soundtrack is used, the basic message of the ad is clear–it can be “morning again in America” if Gingrich is elected. Powerful nostalgia, hearkening to Reagan.

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