Monthly Archives: December 2011

Attacking Newt

Newt Gingrich’s surge in the Republican polls this late in the primary season seems to have his competitors concerned–and that means the negative ads are starting to appear. For Ron Paul, Newt is a “hypocrite” in this ad: Rick Perry … Continue reading

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“Morning Again” from Newt Gingrich

New ad(s) from Newt Gingrich–the emerging frontrunner in the 2012 Republican nomination contest. The ad capitalizes on a fundamental tenet of campaigning–the more optimistic candidate usually wins. What’s also interesting is how the ad employs different soundtracks in different versions. … Continue reading

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New PARC Site

Welcome to the new Web site for the Political Advertising Resource Center, a project of the Center for Political Communication & Civic Leadership at the University of Maryland. PARC is a nonpartisan informational Web site that analyzes the television advertisements … Continue reading

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