More PARC Analyses from the 2014 Campaign

New PARC analyses of the ads from the 2014 midterm elections are now available. Two analyses from the highly competitive Senate race in Kentucky include discussions of an ad from Alison Lundergan Grimes highlighting her abilities as a skeet shooter and an independent ad from VoteVets Action Fund attacking Mitch McConnell. Another analysis examines the now famous ad from Joni Ernst in Iowa (right) that highlights her personal history as a pig farmer.

About Trevor Parry-Giles

Professor Department of Communication University of Maryland
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