Author Archives: Trevor Parry-Giles

About Trevor Parry-Giles

Professor Department of Communication University of Maryland

A Referendum on Character: New Report on 2016 Presidential Campaign Ads

The University of Maryland’s Center for Political Communication & Civic Leadership is pleased to release its report on the campaign ads from the 2016 presidential campaign. A Report on Presidential Advertising and the 2016 General Election: A Referendum on Character analyzes … Continue reading

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2016 Ad Analyses from PARC

In the final weeks of the 2016 election campaign, the University of Maryland’s Political Advertising Resource Center will post new analyses of some of the most compelling political commercials running on televisions across the country. First up: analyses of two … Continue reading

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More Ad Analyses from the 2014 Midterms

PARC analysts continue to examine ads from campaigns across the country. With the 2014 midterm elections approaching fast, PARC now includes new analyses of political spots sponsored by the National Republican Congressional Committee for a campaign in AZ-1 and another … Continue reading

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2014 Ad Analyses: From Campaigns in Texas, California, and Alaska

New PARC analyses from the dynamic gubernatorial race in Texas the focuses on a Wendy Davis spot and from Texans for Greg Abbott. Another analysis addresses an ad from a hotly contested congressional race in California featuring Carl DeMaio (left). Another analysis … Continue reading

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More PARC Analyses from the 2014 Campaign

New PARC analyses of the ads from the 2014 midterm elections are now available. Two analyses from the highly competitive Senate race in Kentucky include discussions of an ad from Alison Lundergan Grimes highlighting her abilities as a skeet shooter … Continue reading

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First PARC Analyses for 2014

Election Day 2014 is just around the corner and PARC analysts are analyzing and discussing ads from campaigns across the country. Now posted are new analysis of an ad from the U.S. Senate campaign in Colorado, an analysis of an ad … Continue reading

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New PARC Analyses

As the 2012 presidential election comes to a close, PARC analysts continue to analyze and discuss ads from the campaign. Now posted are analyses of two recent spots from the Obama campaign on education and Governor Romney’s record as a … Continue reading

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First PARC Ad Analyses of ’12

The first analyses from the Political Advertising Resource Center for the 2012 presidential election are now available. The new postings include an analysis of an ad from President Obama defending his energy record by Yvonne Slosarski, an analysis of an … Continue reading

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Attacking Newt

Newt Gingrich’s surge in the Republican polls this late in the primary season seems to have his competitors concerned–and that means the negative ads are starting to appear. For Ron Paul, Newt is a “hypocrite” in this ad: Rick Perry … Continue reading

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“Morning Again” from Newt Gingrich

New ad(s) from Newt Gingrich–the emerging frontrunner in the 2012 Republican nomination contest. The ad capitalizes on a fundamental tenet of campaigning–the more optimistic candidate usually wins. What’s also interesting is how the ad employs different soundtracks in different versions. … Continue reading

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