Category Archives: 2012 Presidential Campaign Ads

First PARC Ad Analyses of ’12

The first analyses from the Political Advertising Resource Center for the 2012 presidential election are now available. The new postings include an analysis of an ad from President Obama defending his energy record by Yvonne Slosarski, an analysis of an … Continue reading

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Attacking Newt

Newt Gingrich’s surge in the Republican polls this late in the primary season seems to have his competitors concerned–and that means the negative ads are starting to appear. For Ron Paul, Newt is a “hypocrite” in this ad: Rick Perry … Continue reading

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“Morning Again” from Newt Gingrich

New ad(s) from Newt Gingrich–the emerging frontrunner in the 2012 Republican nomination contest. The ad capitalizes on a fundamental tenet of campaigning–the more optimistic candidate usually wins. What’s also interesting is how the ad employs different soundtracks in different versions. … Continue reading

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